The objective was to bring the integrated tools to deliver the first customizable PC System to the Latin consumer. While seemingly simple, the project required going beyond simple lingual translation: it also had to meet cultural expectations.

Our creative team began by articulating Acer's messaging with a Latin expression, carefully orchestrating the needs of the local audience with Acer's global marketing objectives. It was then applied by our engineering team to Acer's comprehensive software package, dubbed the "Out of Box Experience," that simplified the setup process through a friendly exploration of the computer. Maintaining consistency while adapting the successful product line to the characteristics and needs of its audience resulted in expanding Acer's market beyond the North American borders and into a Latin American customer base, and thereby adding value to Acer's brand equity.